Integrating Promoted.ai

A high-level overview of how to integrate Promoted.ai Client Metrics and Delivery systems, call our Delivery SDK, and launch with A/B testing.

Length: 2:15

Tags: Overview, Getting Started, Integration, Metrics, Delivery

TRANSCRIPT
Integrating Promoted is easy!

Step one: Integrate Promoted’s Metrics SDK for iOS, Android, and Web.

Promoted Metrics logs what could be shown, “insertions,” what is actually shown, “impressions,” and how users respond with engagement and conversions.

Logging is battery and network efficient and standardized cross-platform.
Send data to Promoted through your own server first for security.

Promoted integrates with other data services like Segment. Send this data to Promoted, too.
Step two: Install Promoted’s Delivery SDK on your server.

Combine search or feed results, promotions, and ads together and send them to Promoted Delivery as Insertions on a Request.

Enrich insertions with data like predictions from your in-house models, classifiers, and attributes like price or color.

Enrich the Request with data like query text, search filters, contextual information like location, and user preferences.
Send the Request to Promoted Delivery servers.

Promoted will now learn what search and feed results maximize user engagement. This happens in a safe “shadow tier” for testing in an authentic production environment.
Step Three: Launch using A/B testing.

When you’re ready, enable Promoted to live users using the Delivery SDK.

Compare between Promoted’s results with your baseline system using Promoted’s A/B testing system or your own. When you’re satisfied, enable Promoted to all users.

You are now installed!
Promoted continuously learns, improving performance over time.

You can create holdouts and A/B experiments at any time without interrupting training or replacing your existing baseline system.
Your Basic Promoted installation is now complete! You should now see up to 9% more conversions in your search and feed.

You are now ready for extended functionality like blending, exploration, promotions, and content management. Visit us at Promoted.ai for more information.

Suggested configurations

These products and configurations can be licensed separately or together as a complete package.

Contact us to design a configuration for your needs. Common configurations include:

Total Package

Total Package

Total Package

The complete Attention Marketplace in-a-box solution: Paid + Organic. Focus on your core competencies and product, and Promoted will take care of the rest.

Paid-only Package

Paid-only Package

“Native Promotions.” Common for enterprise customers with existing marketplaces who want to launch a new line of business and boost margins and for up-and-coming social media companies launching a new Facebook-like self-service performance ads business.

Organic-only Package

Organic-only Package

Organic-only Package

A popular package with startups who are too early to monetize at scale and need to quickly improve seller retention and user engagement. Our matching engine for search without the ads auction.

Metrics Only

Metrics Only

Metrics Only

A great way to get started with Promoted without yet affecting the user experience. Our stripped-down, high-volume, highly-efficiency metrics service is perfect for powering many real-time content delivery control systems when traditional analytics solutions may be far too expensive.
Choose the package above
Paid
Organic

Delivery

Metrics

Manager

Total Package

Total Package

The complete Attention Marketplace in-a-box solution: Paid + Organic. Focus on your core competencies and product, and Promoted will take care of the rest.

Paid-only Package

Paid-only Package

“Native Promotions.” Common for enterprise customers with existing marketplaces who want to launch a new line of business and boost margins and for up-and-coming social media companies launching a new Facebook-like self-service performance ads business.

Organic-only Package

Organic-only Package

The complete Attention Marketplace in-a-box solution: Paid + Organic. Focus on your core competencies and product, and Promoted will take care of the rest.

Metrics Only

Metrics Only

The complete Attention Marketplace in-a-box solution: Paid + Organic. Focus on your core competencies and product, and Promoted will take care of the rest.

Add Promoted to your marketplace

Increase user purchases and new seller success rates. Scale your best sellers while keeping your marketplace fair.

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