Learn how Promoted unifies optimization and measurement for search, feed, ads, and promotions and why unified optimization using an "internal currency" is critical to running a healthy business that maximizes user LTV (lifetime value).
Length: 1:32
Tags: Promote
TRANSCRIPT
Ads can help marketplaces scale profitability, but it’s not “free.”
Most ads make your marketplace worse. They increase prices on sellers, and they degrade the buyer experience. Profits pulled out from your marketplace must have come from somewhere.
Quick fixes pull forward future revenue. Management may look good today, but if you didn't tell investors that you sold the future to profit today, then you have a big problem.
Enter Promoted. Because Promoted unifies optimization and measurement for search, feed, ads, and promotions, Promoted’s ads safely increase profits by unifying optimization across search, feed, ads, and promotions.
Unified financial controls prevent internal teams or vendors from cannibalizing the core business.
Sellers reliably trade margins for volume, proven with unified reporting and with protections from self-competition and double-billing.
Buyers and user growth are protected by user experience controls on ad quality and ad load.
To learn more about how Promoted’s ads fit within unified marketplace optimization, visit us at Promoted.ai
Suggested configurations
These products and configurations can be licensed separately or together as a complete package.
Contact us to design a configuration for your needs. Common configurations include:
Choose the package
Total Package
Paid-only Package
Organic-only Package
Metrics Only
Total Package
Total Package
Total Package
The complete Attention Marketplace in-a-box solution: Paid + Organic. Focus on your core competencies and product, and Promoted will take care of the rest.
Paid-only Package
Paid-only Package
Paid-only Package
“Native Promotions.” Common for enterprise customers with existing marketplaces who want to launch a new line of business and boost margins and for up-and-coming social media companies launching a new Facebook-like self-service performance ads business.
Organic-only Package
Organic-only Package
Organic-only Package
A popular package with startups who are too early to monetize at scale and need to quickly improve seller retention and user engagement. Our matching engine for search without the ads auction.
Metrics Only
Metrics Only
Metrics Only
A great way to get started with Promoted without yet affecting the user experience. Our stripped-down, high-volume, highly-efficiency metrics service is perfect for powering many real-time content delivery control systems when traditional analytics solutions may be far too expensive.
Choose the package above
Paid
Organic
Delivery
Metrics
Manager
Total Package
Total Package
The complete Attention Marketplace in-a-box solution: Paid + Organic. Focus on your core competencies and product, and Promoted will take care of the rest.
Paid-only Package
Paid-only Package
“Native Promotions.” Common for enterprise customers with existing marketplaces who want to launch a new line of business and boost margins and for up-and-coming social media companies launching a new Facebook-like self-service performance ads business.
Organic-only Package
Organic-only Package
The complete Attention Marketplace in-a-box solution: Paid + Organic. Focus on your core competencies and product, and Promoted will take care of the rest.
Metrics Only
Metrics Only
The complete Attention Marketplace in-a-box solution: Paid + Organic. Focus on your core competencies and product, and Promoted will take care of the rest.
Add Promoted to your marketplace
Increase user purchases and new seller success rates. Scale your best sellers while keeping your marketplace fair.
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