Unified Ads, Search and Feed Optimization
Learn how Promoted unifies optimization and measurement for search, feed, ads, and promotions and why unified optimization using an "internal currency" is critical to running a healthy business that maximizes user LTV (lifetime value).
Ads can help marketplaces scale profitability, but it’s not “free.”
Most ads make your marketplace worse. They increase prices on sellers, and they degrade the buyer experience. Profits pulled out from your marketplace must have come from somewhere.
Quick fixes pull forward future revenue. Management may look good today, but if you didn't tell investors that you sold the future to profit today, then you have a big problem.
Enter Promoted. Because Promoted unifies optimization and measurement for search, feed, ads, and promotions, Promoted’s ads safely increase profits by unifying optimization across search, feed, ads, and promotions.
Unified financial controls prevent internal teams or vendors from cannibalizing the core business.
Sellers reliably trade margins for volume, proven with unified reporting and with protections from self-competition and double-billing.
Buyers and user growth are protected by user experience controls on ad quality and ad load.
To learn more about how Promoted’s ads fit within unified marketplace optimization, visit us at Promoted.ai