Take Over Promotions
Optimize how you show take over promotions using Promoted’s recommendation and ad platform
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Your app has a premium banner or take-over
It’s great at driving promotions
But it can annoy users, and internal teams fight over who uses it.
Promoted fairly solves
Take over optimization using the same ad tech that you use to optimize your marketplace search and feed.
First, Promoted measures everything in your app to model your users.
Then, your teams create internal promotions.
Set a bid for the value of a promotion conversion and a minimum budget of daily promotion delivery.
Promoted uses machine learning
To predict if each user will achieve each promoted goal – with and without showing the take-over promotion.
Promoted runs a fair auction
To choose which take-over promotion — or no promotion — to show that maximizes all promoted goals.
Measure outcomes and adjust goals in real-time
Just like for normal Promoted promotions.
Mix in paid native promotions and external ads
With your internal merchandising to further increase profits.
