Organic Ranking with Promotions for Marketplaces

Search and Feed Ranking for Marketplaces

Sort search and promote the best at the top. See how we increase total sales for top marketplaces by 9% or more:
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Use Elastic, Algolia, or Mongo? Great! We work on top of your existing retrieval system and business logic.

Sell more in your marketplace

Maximize conversions with real-time personalization for new and anonymous users.
Blend organic listings, promotions, and ads in a unified, customizable, optimized system.
Increase seller success with self-service reporting, A/B testing, and paid promotions.
Designed for web and mobile. Open source web and mobile SDKs + backend SDKs.

Hard engineering, easy APIs

Grow your marketplace with confidence

Maximize platform revenue
Improve user experience
Balance long-term growth

Recommended configurations.

Design a configuration tailored to your needs or kick things off with one of those:

Total Package

Total Package

The complete Attention Marketplace in-a-box solution: Paid + Organic. Focus on your core competencies and product — Promoted will take care of the rest.

Paid-only Package

Paid-only Package

“Native Promotions.” Common for enterprise customers with existing marketplaces who want to launch a new line of business and boost margins and for up-and-coming social media companies launching a Facebook-like self-service performance ads business.

Organic-only Package

Organic-only Package

A popular package with startups who are too early to monetize at scale and need to quickly improve seller retention and user engagement. Our matching engine for search without the ads auction.

Metrics Only

Metrics Only

A great way to get started without yet affecting the user experience. Our high-volume and secure metrics service is perfect for powering real-time content delivery control systems when traditional analytics solutions may be too expensive or pass sensitive information to clients like ad prices or ML features.

Why Promoted?

We are passionate ads engineers from companies like Facebook, Google, and Amazon where we've served billions of users and millions of advertisers. We've built this before together.

We work by using advances in performance ad tech engineering pioneered at trillion-dollar big tech companies to run everything in your marketplace search more efficiently.
  • Prediction
  • Reporting
  • Ranking
  • Attribution
  • Formats
  • Metrics
  • Retrieval
  • Auction
We're ready to optimize your unified business.
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See what others are saying

Building an ad delivery backend for large scale internet applications is hard and time consuming. The innovative "ad-delivery-as-a-service" solution provided by helps companies who want to monetize through ad marketplace get the whole backend ready quickly and provide an optimal solution for both user experience and revenue.
Shu Zhang
Ads ML Engineering Manager, Pinterest
Working with has been like adding 2 turbos into our product.  Their support has been awesome and implementation was seamless.
Adam Alpert
CEO, Pangea
Coupang native ads are critical to Coupang’s success, and we have dozens of top engineers working on it. It took us years to get here, and we’re still building. Promoted is a way to get started faster and without first building your own ads engineering team. I wish Promoted existed years ago when we first started Coupang ads.
Yixue Li
Head of Search and Discovery Engineering, Coupang
Generating promotion revenue in marketplace is well-known to be a technically challenging but tremendous opportunity. I am really excited to see tackling this space to build the end-to-end pluggable solution. It could bring a substantial revenue upside for any marketplace.
Xuan Li
Head of Engineering,
Airbnb China

Add Promoted to your marketplace

Increase user purchase rates. Increase new seller success rates. Add tools to scale your best sellers while keeping your marketplace fair.

Fill out our contact form and we'll reach out to you shortly.

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