The Complete Solution

Match Buyers to Sellers

Our solutions are precisely integrated together to give you complete results.

Promoted lets marketplaces run native promotions: ads for items already for sale in your marketplace. We work by better matching buyers to sellers in marketplace search, plus an ad auction for promoters. Not everybody can always be promoted, so seller competition drives marketplace margins higher fairly. Sellers use our tools to see immediate feedback about who sees their items and how promotions drive sales.

For smaller marketplaces, we offer just the matching engine to get you started: our Organic package.

Secure and private by design. GDPR and CCPA compliant. Integrates with in-house and external recommendation and search systems at scale.

Delivery

Real-time decision engine for feed and search ranking, promotion insertion, and long‑term optimization. The backend‑to‑your‑backend.
Show what, where, to whom, when, and, if paid, at what cost? Delivery is the decision engine that does real-time personalized ranking using machine learning and auction theory. Every time the user browses your home feed, enters a search query, or starts a new video session, Delivery provides the “backend-to-your-backend” for deciding what to show. Promoted chooses which items to show using predictions about what will most engage your users while maximizing both profits for your promoters and revenue for your platform. Your product controls the final results presented to end‑users, and you can combine Promoted’s recommendations with your in‑house systems for even better results.

Organic Delivery

Organic Delivery (i.e., Feed and Search Ranking) personalizes feed and search results to maximize product usage goals, including engagement, GMV (gross merchandise value, or total sales), and retention. Organic Delivery works similarly to Paid Delivery, except that there is no paid auction, and it produces complete allocations rather than inserting paid placements. Like Paid Delivery, Organic Delivery includes a long-term optimizer that solves for optimal mixtures of different categories of content and preference exploration. A “Request” for billing purposes is a query for a list, or “page,” of items to be displayed in space or in time for video and audio. Each home page, feed, or search query is a single request, and “infinite scrolling” features may generate multiple requests.

Paid Delivery

Paid placement and native promotions with performance bidding and quality control. Paid Delivery (i.e., Ads Ranking + Allocation) runs a real-time auction on every search or feed page view to determine which promotions to show in which locations and at what prices. Like Organic Delivery, it predicts user engagement, like clicks, conversions, and video views for performance bidding and personalized quality control. It also includes control systems like pacers to smooth delivery throughout the day and a long-term optimizer that continuously solves for the right amount of “user quality” to maximize both user growth and revenue. Based on promoter bidding, Paid Delivery can re-rank items that already appear in your product for free, insert new promoted items that would otherwise not appear in your product, or both. A competitive auction computes fair prices that prevent gaming and abuse. Promoted’s fee for Paid Delivery is a percent of all prices billed.

Metrics

Live user event logging and aggregation for impressions, views, clicks, and conversions.
What is happening on your product in real-time? Metrics saves and aggregates real-time user engagement events, like insertions, impressions, clicks, video views, and conversions. Our events solution is like a product analytics solution designed for backend engineers to power real-time personalization, promotion, and reporting systems at scale. Data generated by Metrics are typically higher volume than traditional event-based solutions based on click tracking. Further, Metrics data context can include information that cannot be sent to end-user clients, like machine learning features, competitive bidding information, and ad prices. Metrics supports traditional batch data collection for analytics without having to build a parallel system. 
Both Paid Metrics and Organic Metrics configurations work similarly, with the distinction being if the item being measured is promoted (has a non-zero promoter bid) in the paid auction or not.

Manager

Self-service API and white-label UI for item creation, editing, and reporting.
Promoted Manager Solution allows your product’s users to create, manage, and generate real-time reports for running any content item on your platform, paid or organic. We provide an API that can integrate seamlessly into your product backend and a white-label web UI powered by this API. Manager includes platform-level statistics and management for analyst and customer support staff. You can grant members of your customer support team “admin-level” access to your item owner Manager accounts for visibility, debugging, and direct management.

Organic Manager

Organic Manager provides advanced seller or creator reporting on your product, including impressions, clicks, views, and conversions. The Organic Manager is a tool to help the providers in your marketplace to make quantified decisions about the effectiveness of their use of your marketplace and reveal opportunities for paid promotion. 

Paid Manager

Paid Manager is similar to Ads Manager on other platforms like Facebook or Pinterest. It includes features related to organizing promotions into campaigns with objectives and budgets. It is designed for small and medium businesses to self-manage their promotions, and it can also be used for internal promotion management.

Suggested configurations

These products and configurations can be licensed separately or together as a complete package.

Contact us to design a configuration for your needs. Common configurations include:

Total Package

Total Package

Total Package

The complete Attention Marketplace in-a-box solution: Paid + Organic. Focus on your core competencies and product, and Promoted will take care of the rest.

Paid-only Package

Paid-only Package

“Native Promotions.” Common for enterprise customers with existing marketplaces who want to launch a new line of business and boost margins and for up-and-coming social media companies launching a new Facebook-like self-service performance ads business.

Organic-only Package

Organic-only Package

Organic-only Package

A popular package with startups who are too early to monetize at scale and need to quickly improve seller retention and user engagement. Our matching engine for search without the ads auction.

Metrics Only

Metrics Only

Metrics Only

A great way to get started with Promoted without yet affecting the user experience. Our stripped-down, high-volume, highly-efficiency metrics service is perfect for powering many real-time content delivery control systems when traditional analytics solutions may be far too expensive.
Choose the package above
Paid
Organic

Delivery

Metrics

Manager

Total Package

Total Package

The complete Attention Marketplace in-a-box solution: Paid + Organic. Focus on your core competencies and product, and Promoted will take care of the rest.

Paid-only Package

Paid-only Package

“Native Promotions.” Common for enterprise customers with existing marketplaces who want to launch a new line of business and boost margins and for up-and-coming social media companies launching a new Facebook-like self-service performance ads business.

Organic-only Package

Organic-only Package

The complete Attention Marketplace in-a-box solution: Paid + Organic. Focus on your core competencies and product, and Promoted will take care of the rest.

Metrics Only

Metrics Only

The complete Attention Marketplace in-a-box solution: Paid + Organic. Focus on your core competencies and product, and Promoted will take care of the rest.

Add Promoted to your marketplace.

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