Blender

Blender from Promoted gives you control without interrupting optimization or limiting experimentation.

Using Blender, you can define:

Allocation rules
Quality scores
Trimmers

More than just manual rules like pinning and boosting

Blender supports advanced features like:

Dynamic promotion or ad load
Diversity
Probabilistic mixing and spacing

Configure Blender using the configuration builder tool

For ease and efficiency or edit the configuration directly in the Delivery SDK per Request for maximum control.

Use Allocation rules

To insert, mix, space or diversify listings. Rules can be deterministic or probabilistic.

For example:

Pin self-owned items at the top
Mix-in slots for a competitive promotion or ad auction, if available
Explore new contents and downrank spam
Diversify listings by category or owner
Mix formats like carousels and video with minimum spacing rules

Modify the Quality Score to change the ranking function

Promoted’s default quality score maximizes incremental conversions. You can use other ranking functions like recency or an in-house score, and you can combine these scores with Promoted’s scores.

Configure different quality scores definitions

For different media types, like video playtime or carousel horizontal swipes.

Use Trimmers to remove items that exceed a score threshold

For example, when a quality score is too low or a spam prediction is too high.

Blender integrates with the Content Management System and data passed on Delivery API

Any attribute that you send to Promoted you can use in defining blender rules.

To optimize Blender rules themselves, use Promoted’s long-term value optimizer

For example, Promoted can learn the optimal mix of diversity, promotion load, and quality score definition to maximize future user retention and revenue.