Blender

Learn how Blender gives you total control of your listings while still taking full advantage of Promoted.ai optimization.

Length: 2:14

Tags: Maximize

TRANSCRIPT
Promoted’s “Blender” gives you control without interrupting optimization or limiting experimentation.

Using Blender, you can define:
  • Allocation rules
  • Quality scores
  • Trimmers
More than just manual rules like pinning and boosting, Blender supports advanced features like:
  • Dynamic promotion or ad load
  • Diversity
  • Probabilistic mixing and spacing
Configure Blender using the configuration builder tool for ease and efficiency or edit the configuration directly in the Delivery SDK per Request for maximum control.
Use Allocation rules to insert, mix, space or diversify listings. Rules can be deterministic or probabilistic.
    For example:
    • Pin self-owned items at the top
    • Mix-in slots for a competitive promotion or ad auction, if available
    • Explore new contents and downrank spam
    • Diversify listings by category or owner
    • Mix formats like carousels and video with minimum spacing rules
      Modify the Quality Score to change the ranking function. Promoted’s default quality score maximizes incremental conversions. You can use other ranking functions like recency or an in-house score, and you can combine these scores with Promoted’s scores.
        Configure different quality scores definitions for different media types, like video playtime or carousel horizontal swipes.
          Use Trimmers to remove items that exceed a score threshold, for example, when a quality score is too low or a spam prediction is too high.
          Blender integrates with the Content Management System and data passed on Delivery API. Any attribute that you send to Promoted you can use in defining blender rules.
          To optimize Blender rules themselves, use Promoted’s long-term value optimizer. For example, Promoted can learn the optimal mix of diversity, promotion load, and quality score definition to maximize future user retention and revenue.

          Suggested configurations

          These products and configurations can be licensed separately or together as a complete package.

          Contact us to design a configuration for your needs. Common configurations include:

          Total Package

          Total Package

          Total Package

          The complete Attention Marketplace in-a-box solution: Paid + Organic. Focus on your core competencies and product, and Promoted will take care of the rest.

          Paid-only Package

          Paid-only Package

          “Native Promotions.” Common for enterprise customers with existing marketplaces who want to launch a new line of business and boost margins and for up-and-coming social media companies launching a new Facebook-like self-service performance ads business.

          Organic-only Package

          Organic-only Package

          Organic-only Package

          A popular package with startups who are too early to monetize at scale and need to quickly improve seller retention and user engagement. Our matching engine for search without the ads auction.

          Metrics Only

          Metrics Only

          Metrics Only

          A great way to get started with Promoted without yet affecting the user experience. Our stripped-down, high-volume, highly-efficiency metrics service is perfect for powering many real-time content delivery control systems when traditional analytics solutions may be far too expensive.
          Choose the package above
          Paid
          Organic

          Delivery

          Metrics

          Manager

          Total Package

          Total Package

          The complete Attention Marketplace in-a-box solution: Paid + Organic. Focus on your core competencies and product, and Promoted will take care of the rest.

          Paid-only Package

          Paid-only Package

          “Native Promotions.” Common for enterprise customers with existing marketplaces who want to launch a new line of business and boost margins and for up-and-coming social media companies launching a new Facebook-like self-service performance ads business.

          Organic-only Package

          Organic-only Package

          The complete Attention Marketplace in-a-box solution: Paid + Organic. Focus on your core competencies and product, and Promoted will take care of the rest.

          Metrics Only

          Metrics Only

          The complete Attention Marketplace in-a-box solution: Paid + Organic. Focus on your core competencies and product, and Promoted will take care of the rest.

          Add Promoted to your marketplace

          Increase user purchases and new seller success rates. Scale your best sellers while keeping your marketplace fair.

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