Measure and Data Infrastructure
How Promoted.ai uses streaming data infrastructure to join and aggregate data to power machine learning and reporting.
LENGTH
2:06 min
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Promoted works by measuring everything in your app
processing that data
and then using that data in real-time machine learning,
reporting
and ads billing.
Promoted’s measurement Is unique because of how it joins data in real-time.
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First promoted joins client and server events.
This join allows Promoted to log terabytes of user data for immediate use
without slowing your app or compromising privacy.
Promoted’s Open Source Client Libraries
log IAB standardized user events like impressions, clicks, and purchases.
Logging is battery and bandwidth efficient, and it connects through your servers for your complete control.
Then, Promoted’s Open Source server libraries
log corresponding requests and insertions to Promoted’s servers.
Promoted enriches these server events in real-time with your user and item data, machine learning features, and for ads, ad auction pricing.
Second, Promoted joins clicks and impressions with purchases in the future.
This join allows Promoted to attribute credit for conversions and ongoing purchases to specific insertions of search and feed listings, promotions, and ads.
Knowing what insertion caused a sale helps Promoted optimize better
and, for ads, compute fair prices
Promoted’s data infrastructure can join conversions days into the future while still using unsettled insertions now for real-time conversion optimization.
