Native Ad Auction

Learn how Promoted optimizes native ad auction within search and feed results to provide the best experience for your users.

Length: 2:25

Tags: Promote

TRANSCRIPT
Promoted’s ads work by first maximizing user experience in search and feed...
    ... and then running an ad auction to promote items at the top to increase revenue.
      Promoted optimizes ads for incremental sales and bills on impressions. This is called “Optimized CPM” or “oCPM.”
      CPC, CPM, and mixtures of these are also supported.
        Promoted runs a VCG ad auction to compute ad prices.
            To optimize across repeated and variable opportunities within a budget, Promoted auto-bids using real-time data.
              The ad auction works by computing optimized bids using machine learning.
                [Value of No Ad]

                First, Promoted computes the value to the advertiser if the item already appears in search or feed. If it doesn’t appear, this value is 0.

                Next, Promoted computes the value to the advertiser to every higher position as the Advertiser Bid.

                The difference between the [Advertiser Bid] and the [Value of No Ad] is the advertiser bid for each higher position.
                  The “Event Bid” is the value of a sale or click and is set by the advertiser.
                    The “Event Prediction” uses machine learning to predict the probability of conversion or click. It leverages maximization systems used for non-ads.
                      The “Pacer” is an auto-bidder control system across auctions over time.
                        The Complementary Bid controls the user experience.

                        The Quality Score reuses search and feed optimization systems and adds controls for diversity and exploration.
                          The Advertiser Bid and Complementary Bid add together. A negative complementary bid makes the ad less competitive and more expensive.
                            If it is too negative, the ad is trimmed.
                              Ads targeting leverages existing marketplace relevance rules.
                                You can also create custom targeting with User or Request properties that you send to Promoted, like repeat buyer retargeting and device type.

                                To learn more, visit Promoted.ai.

                                  Suggested configurations

                                  These products and configurations can be licensed separately or together as a complete package.

                                  Contact us to design a configuration for your needs. Common configurations include:

                                  Total Package

                                  Total Package

                                  Total Package

                                  The complete Attention Marketplace in-a-box solution: Paid + Organic. Focus on your core competencies and product, and Promoted will take care of the rest.

                                  Paid-only Package

                                  Paid-only Package

                                  “Native Promotions.” Common for enterprise customers with existing marketplaces who want to launch a new line of business and boost margins and for up-and-coming social media companies launching a new Facebook-like self-service performance ads business.

                                  Organic-only Package

                                  Organic-only Package

                                  Organic-only Package

                                  A popular package with startups who are too early to monetize at scale and need to quickly improve seller retention and user engagement. Our matching engine for search without the ads auction.

                                  Metrics Only

                                  Metrics Only

                                  Metrics Only

                                  A great way to get started with Promoted without yet affecting the user experience. Our stripped-down, high-volume, highly-efficiency metrics service is perfect for powering many real-time content delivery control systems when traditional analytics solutions may be far too expensive.
                                  Choose the package above
                                  Paid
                                  Organic

                                  Delivery

                                  Metrics

                                  Manager

                                  Total Package

                                  Total Package

                                  The complete Attention Marketplace in-a-box solution: Paid + Organic. Focus on your core competencies and product, and Promoted will take care of the rest.

                                  Paid-only Package

                                  Paid-only Package

                                  “Native Promotions.” Common for enterprise customers with existing marketplaces who want to launch a new line of business and boost margins and for up-and-coming social media companies launching a new Facebook-like self-service performance ads business.

                                  Organic-only Package

                                  Organic-only Package

                                  The complete Attention Marketplace in-a-box solution: Paid + Organic. Focus on your core competencies and product, and Promoted will take care of the rest.

                                  Metrics Only

                                  Metrics Only

                                  The complete Attention Marketplace in-a-box solution: Paid + Organic. Focus on your core competencies and product, and Promoted will take care of the rest.

                                  Add Promoted to your marketplace

                                  Increase user purchases and new seller success rates. Scale your best sellers while keeping your marketplace fair.

                                  Fill out our contact form and we'll reach out to you shortly.

                                  Contact Us

                                  Thank you! Your submission has been received!
                                  Oops! Something went wrong while submitting the form.