Sending Additional Data to Promoted.ai via the CMS
Learn how to send additional data to Promoted.ai via a content management system (CMS) to improve matching and enhance reporting.
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Promoted learns the data automatically
and reports on what data helps increase conversions
You can send any unstructured data as JSON to Promoted
To improve learning and add controls for blending and trimming.
Attach JSON directly on Promoted Delivery SDK calls.
To improve efficiency, asynchronously
Send Item and User data to Promoted via the Content Management System, or CMS.
Send data in batches
Or incrementally by event triggers using the CMS OpenAPI.
Data sent to the Item CMS may include:
- Stable attributes like color, size, or age
- Reviewer annotations like “boosted” or “spam”
- In-house analytics pipeline outputs like sum yearly sales
- In-house classification system labels
Data sent to the User CMS may include:
- User preferences and demographic information
- Long-term user activity like past purchases for the last year
- Recommended items from an in-house recommendation system
Some data is only known at Request time and must be sent on via the Delivery SDK, including:
- Search query and filters
- Contextual information like location or user device
- Item-query recommendation scores from your in-house retrieval or quality system
Promoted reports feature importance to show what data matters
Promoted automatically includes all data sent to it
