Sending Additional Data to Promoted.ai

Learn how to send additional data to Promoted.ai via a content management system to improve matching.

Length: 2:10

Tags: Maximize

TRANSCRIPT
Promoted continuously and automatically learns from all data that you send and reports what data most helps increase conversions.
You can send any unstructured data as JSON to Promoted to improve learning and add controls for blending and trimming.

Attach JSON directly on Promoted Delivery SDK calls.
To improve efficiency, asynchronously send Item and User data to Promoted via the Content Management System, or CMS.
Send data in batches or incrementally by event triggers using the CMS OpenAPI.
Data sent to the Item CMS may include:
  • Stable attributes like color, size, or age
  • Reviewer annotations like “boosted” or “spam”
  • In-house analytics pipeline outputs like sum yearly sales
  • In-house classification system labels
Data sent to the User CMS may include:
  • User preferences and demographic information
  • Long-term user activity like past purchases for the last year
  • Recommended items from an in-house recommendation system
Some data is only known at Request time and must be sent on via the Delivery SDK, including:
  • Search query and filters
  • Contextual information like location or user device
  • Item-query recommendation scores from your in-house retrieval or quality system
Promoted automatically includes all data sent to it in learning how to optimize conversions and for use in blending and trimming rules.

Promoted then reports feature importance and streaming metrics of top features to show what data matters and if it’s continuously flowing as expected.

For technical details on how to use Promoted, the Delivery SDK, or the CMS, visit our online documentation at promoted.ai/developers.

Suggested configurations

These products and configurations can be licensed separately or together as a complete package.

Contact us to design a configuration for your needs. Common configurations include:

Total Package

Total Package

Total Package

The complete Attention Marketplace in-a-box solution: Paid + Organic. Focus on your core competencies and product, and Promoted will take care of the rest.

Paid-only Package

Paid-only Package

“Native Promotions.” Common for enterprise customers with existing marketplaces who want to launch a new line of business and boost margins and for up-and-coming social media companies launching a new Facebook-like self-service performance ads business.

Organic-only Package

Organic-only Package

Organic-only Package

A popular package with startups who are too early to monetize at scale and need to quickly improve seller retention and user engagement. Our matching engine for search without the ads auction.

Metrics Only

Metrics Only

Metrics Only

A great way to get started with Promoted without yet affecting the user experience. Our stripped-down, high-volume, highly-efficiency metrics service is perfect for powering many real-time content delivery control systems when traditional analytics solutions may be far too expensive.
Choose the package above
Paid
Organic

Delivery

Metrics

Manager

Total Package

Total Package

The complete Attention Marketplace in-a-box solution: Paid + Organic. Focus on your core competencies and product, and Promoted will take care of the rest.

Paid-only Package

Paid-only Package

“Native Promotions.” Common for enterprise customers with existing marketplaces who want to launch a new line of business and boost margins and for up-and-coming social media companies launching a new Facebook-like self-service performance ads business.

Organic-only Package

Organic-only Package

The complete Attention Marketplace in-a-box solution: Paid + Organic. Focus on your core competencies and product, and Promoted will take care of the rest.

Metrics Only

Metrics Only

The complete Attention Marketplace in-a-box solution: Paid + Organic. Focus on your core competencies and product, and Promoted will take care of the rest.

Add Promoted to your marketplace

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